Click here to sign up for the Praecere Newsletter

  • Twitter
  • Facebook
  • LinkedIn
  • About Praecere Public Relations
  • Our Capabilities
  • Praecere Public Relations Blog
  • Contact Praecere Public Relations
On The Blog Æsthetic, we discuss thought-provoking news from the world of public relations. Join us as we talk about the power of cutting-edge publicity tactics and strategies for a new era.

The New Praecere Brand and Logo… That We Hope We Never See!

October 8th, 2010

Inspired by the new Gap brand and logo, Praecere is changing its brand and logo for the day!  Voila:

As with other bad brand PR efforts, the primary lesson for Gap is this: If you can’t learn something — anything — about your business from the brand and logo, then the branding strategy will fail.

Tags: Brand, Brand Failure, Brand PR Firm DC, branding, Branding PR Firm DC, Gap, Gap Brand, Gap Logo, PR Failure
Posted in Brand Management, Corporate Communications, DC PR firms, Media Aesthetic, News & Events

One Response to “The New Praecere Brand and Logo… That We Hope We Never See!”

  1. Dan Bischoff says:
    October 8, 2010 at 5:42 pm

    Nice! One square fits all.

Leave a Reply

Click here to cancel reply.

Praecere Public Relations

Praecere Public Relations provides traditional and social media expertise and strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.

Learn More

  • Paid Internship Available at Praecere
  • Hotel PR 101: 18 Questions to Get Your New PR Campaign Started
  • How Facebook Could Have Crushed the Negative Press from “The Social Network”
  • Restaurant PR 101: Know Your City!
  • DC PR Firm Dispatch: The Miners vs. BP
  • PR Blunder in the Making: Who Will “Face” the Yahoo-AOL Merger?
  • The New Praecere Brand and Logo… That We Hope We Never See!
  • Crisis PR Corner: foursquare Checks in to Apology Mode the Right Way

Follow Blog


  • Categories

    • Brand Management (44)
    • Corporate Communications (57)
    • Crisis Clients (32)
    • Crisis Management (39)
    • DC PR firms (18)
    • Entertainment & Sports (17)
    • Issues & Advocacy (34)
    • Litigation Public Relations (6)
    • Media Aesthetic (45)
    • Media Training (9)
    • News & Events (67)
    • Public Relations Strategy (72)
    • Public Relations Tips (51)
    • Reputation Management (37)
    • Small Business Marketing (12)
    • Thought Leadership (13)

Praecere Public Relations, 1731 Willard St. NW Suite 501, Washington D.C. 20009, 202-277-0800
  • Return to Praecere homepage