Boeing’s Space Tourism, Not Exactly “The Right Stuff”

September 16th, 2010

Off we go, into the wild blue yonder… At least that’s the plan in the next few years.  Virgin Galactic public relations has been building up buzz several years now for its space tourism outfit.  The sleek, sexy marketing campaign and eccentric CEO Richard Branson are sure to make SpaceShipTwo’s inaugural launch a one-of-a-kind, memorable event.

But this is space we’re talking about, and as we know, several big contractors have been in this game for a long time.  Boeing, in particular, has an impressive track record of success in this field.  You may have heard about this little thing called the International Space Station.  Yep, that’s Boeing!

So it’s no real surprise that Boeing wants in on the commercial space travel action.  The company just announced that it’s moving forward with plans to rocket space tourists to the ISS in the next few years.  Sounds great, right?  And, you’d also think that a company with a recent quarterly revenue of $15.6 BILLION (!!!) could afford some marketing that includes cool and inspiring imagery.  You’d think…

Let’s check out an image of Boeing’s tourist capsule:

Now let’s compare that to SpaceShipTwo:

Tell us, which one do you think looks more fun to ride in?

Remember, in marketing and public relations, every detail of aesthetic matters.  It doesn’t matter if your company offers service that is literally out of this world; if you don’t have the right presentation that meets your lofty objectives, you don’t stand a chance of swaying audiences and blowing people’s minds.

With a few thousand dollars of investment, Boeing could easily amp up its public relations effort and deliver images worthy of its grand plans.  Since the first flight isn’t until 2015, the company does have some time to get it right…

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