Approach
Praecere conducted a thorough communications and publicity asset review to ensure consistency across the Society’s messaging, which include marketing materials, social media profiles, widely-respected awards programs, and sponsorship outreach. Praecere also commissioned a comprehensive membership survey to gauge representative feedback and significantly enhance SATW’s message development.
Result
SATW now has an established core slate of messages which help present a unified summary of the Society in all media outreach. Praecere’s work on behalf of SATW continues through the New Zealand convention and beyond, constantly identifying the best visibility strategies to generate positive media recognition, grow membership, and encourage sponsor participation.
