Posts Tagged ‘Thought Leadership’
Bad Claims Will Always Make for Bad Headlines
June 5th, 2012
“Just because you’re promoting a worthy cause doesn’t justify distorting the truth.” That’s the first – and probably most damning – sentence in a Washington Post article about how nonprofit …
Read MoreWhat’s the Price of Social Media? If You Have to Ask…
December 10th, 2010
As much as social media gets hyped as the ongoing, forever-happily-ever-after next big thing, this blog has soul-searched and been willing to criticize the grandeur often associated with the relevant …
Read MoreThe Next Hub of Innovation Is … Chattanooga?
September 14th, 2010
Bravo to Chattanooga! (Disclaimer: our president graduated from Vanderbilt, so the Blog Aesthetic has a soft spot for Tennessee!) The city, famous for … er, take your pick, now has …
Read MoreResearch, Polling, Stakeholders, Strategy, Execution vs … A Simple Message
August 20th, 2010
The best publicists understand that full-fledged PR campaigns require significant effort and diligence – even stage-management, like a Hollywood blockbuster (more on that below). When we hear excellent quotes, great …
Read MoreWhy Is the National Geographic Channel So Awful?
March 9th, 2010
Thought leadership, as seen by public relations specialists, is all about establishing persuasive authority in one’s industry. By building respect with media stakeholders and commentators, you get a leg up …
Read MoreBankers, and the Winter of Crisis Management Discontent
December 15th, 2009
Does your company have a crisis plan with a public relations component? If not, check out this parable. Say the President, who continued the previous Administration’s generous bailout program for …
Read MoreAbout Praecere
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