Posts Tagged ‘public relations’
DC PR Firm Dispatch: The Shameless Media Aesthetic of Karen Hyer
July 29th, 2010
In public relations, inflammatory rhetoric conveys a very displeasing aesthetic. Even worse, when someone’s statements have no motivation other than crass political maneuvering, their integrity goes out the door. Case …
Read MoreAn Open Letter to Diaspora, the Potential Facebook Killer
July 21st, 2010
Dear Diaspora, Congratulations on your nascent social network’s progress so far! Building a new media brand is extremely difficult, but with a catchy name, clean aesthetic, and riding the privacy …
Read MoreDan Gilbert Steals the Show from LeBron “The Decision” James — Lessons in a $100 Million PR Disaster
July 9th, 2010
The Blog Aesthetic won’t comment on the surreal, bizarre, hype-induced PR spectacle that generated from LeBron “The Decision” James, er, decision to leave the Cleveland Cavaliers pro basketball franchise to …
Read MoreDiageo Puts on Ice the Cliché that All Publicity Is Good Publicity
June 22nd, 2010
Last week, Diageo, the parent company of the spirit brand Smirnoff, apparently killed the website brosicingbros.com. Diageo executives, one assumes, are not entirely thrilled with the growing online meme of …
Read MoreJoe Barton’s Verbal Spill
June 17th, 2010
The common (and certainly sensible) refrain in the BP oil spill saga is the notion that it’s more important to cap the leak first, and then move on to figuring …
Read MoreWhat to Watch for in Obama’s Speech to the Nation on BP
June 14th, 2010
Tomorrow night President Obama will address the nation regarding the BP oil spill. Combating criticism that his administration was slow to respond properly, Obama is anticipated to make the case …
Read MoreCrisis Corner: If the End is Near for BP, What Does That Mean for Your Company?
June 9th, 2010
When the New York Times runs an article implying the end is near for BP, then you know the end is indeed possibly near. Interesting that one event like an …
Read MoreThe Tea Party’s Fatal PR Blow?
May 5th, 2010
The Washington Post has a lead article today on the nascent Tea Party’s struggle with its “racist” image. As the saying goes, you’re entitled to your own opinion, but not …
Read MoreHow to Control the Rules of the Court of Public Opinion, Step 1
May 1st, 2010
In crisis management and crisis PR, *the* most precious commodity is time. Events happen so rapidly that you don’t have to time to determine if you have the upper hand. …
Read MoreThe Tale of the Notorious J-O-B and iPhonegate
April 21st, 2010
The story surrounding the leak of what may possibly be the next iPhone has all the elements of new media intrigue – a company notorious about keeping secrets; sexy, cutting-edge …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.