Posts Tagged ‘PR’
The Failed PR Strategy for Google’s Net Neutrality Plan
August 13th, 2010
If you don’t know what net neutrality is, then ask yourself, “why don’t I know about the single most important issue regarding the future of communication?” The largest names in …
Read MorePR Basics for E-Commerce Sites
August 3rd, 2010
From time to time, the Blog Aesthetic spotlights different industries and offers discussion and insight on relevant public relations trends and strategies. In this posting, we examine the next phase …
Read MoreDC PR Firm Dispatch: The Shameless Media Aesthetic of Karen Hyer
July 29th, 2010
In public relations, inflammatory rhetoric conveys a very displeasing aesthetic. Even worse, when someone’s statements have no motivation other than crass political maneuvering, their integrity goes out the door. Case …
Read MoreDan Gilbert Steals the Show from LeBron “The Decision” James — Lessons in a $100 Million PR Disaster
July 9th, 2010
The Blog Aesthetic won’t comment on the surreal, bizarre, hype-induced PR spectacle that generated from LeBron “The Decision” James, er, decision to leave the Cleveland Cavaliers pro basketball franchise to …
Read MoreForget iPhone 4 Antenna Problems — Apple Needs Better Message on Conflict Minerals
July 2nd, 2010
Apple laid down the gauntlet to the PC in its infamous 1984 commercial announcing its new Macintosh. Thirty years later, Apple now dominates Microsoft as world’s most valuable technology company. …
Read MorePolitician + Backing out of Debate = PR Disaster
June 28th, 2010
The Washington Post reports today that DC Mayor Adrian Fenty has backed out of a mayoral election debate with his top challenger. So, so, so many things wrong with this …
Read MoreDiageo Puts on Ice the Cliché that All Publicity Is Good Publicity
June 22nd, 2010
Last week, Diageo, the parent company of the spirit brand Smirnoff, apparently killed the website brosicingbros.com. Diageo executives, one assumes, are not entirely thrilled with the growing online meme of …
Read MoreJoe Barton’s Verbal Spill
June 17th, 2010
The common (and certainly sensible) refrain in the BP oil spill saga is the notion that it’s more important to cap the leak first, and then move on to figuring …
Read MoreHow Litigation Actually Helps Your Company Improve Its PR Capabilities
June 16th, 2010
Surprise – your widget-making mom-and-pop/mid-sized business/global corporate behemoth has been sued! Apparently Timmy Goodkid Thompson tried to eat a decidedly non-edible product your business sells, and hurt himself quite amazingly …
Read MoreWhat to Watch for in Obama’s Speech to the Nation on BP
June 14th, 2010
Tomorrow night President Obama will address the nation regarding the BP oil spill. Combating criticism that his administration was slow to respond properly, Obama is anticipated to make the case …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.