Posts Tagged ‘Media Training’
Controlling the Schock of Bad PR
May 4th, 2012
Here’s a simple crisis PR and media training principle to follow when responding to media inquiries: every answer must avoid attracting further inquiries. Right now, Congressman Aaron Schock’s re-election campaign …
Read MoreThe Top Mistake in Media Training
June 27th, 2011
Ever wonder what’s the biggest mistake when it comes to interview preparation and media training? Failing to do any media training in the first place. Though it seems counter-intuitive, we’ve …
Read MoreCrisis Corner: Spirit Airlines’ New Baggage Fee Angers Customers, the Government – Who’s Next?
April 12th, 2010
Much has been said about Spirit Airlines’ proposal to charge passengers $45 for any regular carry-on baggage. Instead of rehashing the pros/cons of this new policy, let’s analyze the company’s …
Read MoreDC PR FIRM Dispatch: The Most Important Rule for Any Media Interview
March 3rd, 2010
This post is all about keeping it simple, so here goes: NEVER, EVER repeat the reporter’s negative. If you take one thing away from media training, it should be this …
Read MoreCrisis Corner: What a Small Business Can Learn From Toyota
February 24th, 2010
Toyota’s predicament speaks for itself, but what would your small business do if it faced a raft of angry or injured customers? Crisis management principles are often the same regardless …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.