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Posts Tagged ‘brands’
An (In)Convenient Fee
January 3rd, 2012
Here is free PR advice for every global corporation that markets a service. Never, under any circumstances, call any of your fees “convenient.” Verizon, as you might know, committed a …
Read MoreThe Next Hub of Innovation Is … Chattanooga?
September 14th, 2010
Bravo to Chattanooga! (Disclaimer: our president graduated from Vanderbilt, so the Blog Aesthetic has a soft spot for Tennessee!) The city, famous for … er, take your pick, now has …
Read MoreDiageo Puts on Ice the Cliché that All Publicity Is Good Publicity
June 22nd, 2010
Last week, Diageo, the parent company of the spirit brand Smirnoff, apparently killed the website brosicingbros.com. Diageo executives, one assumes, are not entirely thrilled with the growing online meme of …
Read MoreAbout Praecere
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