Posts Tagged ‘Brand’
Brand Sleight of Hand, Brought to You by Toyota
August 26th, 2010
Another day, another Toyota recall. In theory, any other brand that might have shouldered the weight of so much negative press would have collapsed. When your brand faces a torrent …
Read MorePR Basics for E-Commerce Sites
August 3rd, 2010
From time to time, the Blog Aesthetic spotlights different industries and offers discussion and insight on relevant public relations trends and strategies. In this posting, we examine the next phase …
Read MoreFrom the UN to Junior League: Good Membership Communications Are Vital
July 26th, 2010
Few things cause more damage to a carefully built brand than a disgruntled employee with an axe to grind. A stream of allegations emanating from an insider – true or …
Read MoreAn Open Letter to Diaspora, the Potential Facebook Killer
July 21st, 2010
Dear Diaspora, Congratulations on your nascent social network’s progress so far! Building a new media brand is extremely difficult, but with a catchy name, clean aesthetic, and riding the privacy …
Read MoreForget iPhone 4 Antenna Problems — Apple Needs Better Message on Conflict Minerals
July 2nd, 2010
Apple laid down the gauntlet to the PC in its infamous 1984 commercial announcing its new Macintosh. Thirty years later, Apple now dominates Microsoft as world’s most valuable technology company. …
Read MoreCrisis Corner: Les Bleus Get the Blues
June 24th, 2010
Qu’est-ce qu’on dit “international pr crisis” en francais? In July 1998 the Champs-Élysées was packed with millions of raucous French, and “Le Marseillaies” was being sung in every quarter of …
Read MoreDiageo Puts on Ice the Cliché that All Publicity Is Good Publicity
June 22nd, 2010
Last week, Diageo, the parent company of the spirit brand Smirnoff, apparently killed the website brosicingbros.com. Diageo executives, one assumes, are not entirely thrilled with the growing online meme of …
Read More$61 Million Branding Disaster, Made in the USA
May 13th, 2010
(Note: this post is a follow-up to the last post on the branding of the Bund Bull). The World Expo probably isn’t the first event you think of for international …
Read MoreChina’s Own Brand of Red Bull – Less Sugar High, More Media-Savvy
May 10th, 2010
Enormous robotic babies and Tron-like cars don’t have much in common, but don’t tell that to the planners at the Shanghai World Expo. Aside from the unique welcome-mat displays, however, …
Read MoreAbout Praecere
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