As this blog has written before, tweets are almost always a very bad way to apologize for something. Especially if your tweet might have threatened the safety of otherwise innocent people.
For Spike Lee, whose tweets per the Trayvon Martin tragedy have earned him a harsh spotlight, perhaps he’s doing more behind the scenes to amend his mistakes for the elderly couple he might have put in danger. From the PR standpoint, if Lee’s aim was to go officially on record for having done something wrong, perhaps Twitter was an acceptable platform for doing so. But should the side controversy over tweeting the wrong address get worse, then Lee will need a bit more damage control.
And aside from all this, we are reminded of another important lesson: just because something appears online, that doesn’t mean it’s true.
