Welcome to the inaugural post of The Blog Æsthetic! As the official blog of Praecere Public Relations, Æsthetic will offer regular commentary on the most intrepid and cutting edge trends in public affairs.
The philosophy behind the Praecere approach is to make the client be present in any issues-based debate. The name Praecere is derived from the Latin word “præsens” which means “being there” and where we get the word “present” – as in “I am here, and I am ready to listen and speak.” People and organizations often desire to be part of high-profile issues conversations, whether they are focused on health care, technology, foreign policy or any other hot issue of the day. The question is, how can we join these conversations when just trying to understand the issues is overwhelming enough?
As we gravitate toward social media as the dominant form of gathering and processing news and information, we must embrace the reality that traditional methods of media exposure and publicity continue their march toward obsolescence. Even more troubling are reports of declining press accuracy. Therefore, those with a stake in issues debates must ensure that their perspective – being for/against an issue – is both captured and portrayed accurately in media reports.
So how can you make sure your voice is heard? And that your words aren’t taken out of context? We can devote much discussion to publicity tactics and methods, the good, bad and ugly. And as this blog develops, with your feedback we intend to explore the subject matter thoroughly. We encourage you to follow Æsthetic as the conversation develops, and want you to be our partner in analyzing these trends in public affairs.
