If you notice, these are the types of stories that many media outlets have been bombarding us with in the past couple of weeks. Maybe you feel that these items really don’t offer insightful, cutting-edge news. From our seat, you’re not alone! Even media relations specialists are human, and get bored at times with the news they digest.
Praecere’s philosophy embraces the theme of improving the aesthetic in the media. As traditional media outlets continue to fold (or ideally evolve), a gap exists in comprehensive news coverage. Now is the time for new media outlets to put a premium on and develop appreciation for thoughtful and informative content. Excellent coverage can turn even the most boring story into a riveting narrative.
A fantastic example of such efforts is The Texas Tribune. Texas is a big state, and with that come massive media markets and numerous issues that can easily distract from covering impactful events. The Tribune is definitely more meat-and-potatoes when it comes to informing readers, with its emphasis on policy and politics. But, don’t view this as a bad tactic or trend for the publicity industry. Most recently, the U.S. ranks 18th in education out of 36 countries surveyed by the Organization for Economic Cooperation and Development. When it comes to being aware, we need all the help we can get. Media, along with other institutions in society, have a responsibility to inform and educate the citizenry. What the Tribune does should be emulated by other media outlets looking to evolve, with a greater emphasis on making us more aware of important facts about our society, government and economics. After all, these are the very pillars that will determine our post-recessionary futures. And, communications consultants and the public relations industry should tailor their offerings to encourage such media evolution.
So when was the last time you thought about consuming less gossipy sugar-highs and more astute media? Now’s as good a time as any, and hopefully niche publications like the Tribune will expand their offerings and become more widely accepted as a new journalism model.