Case Study: International League of Conservation Photographers (iLCP)
Approach
Praecere helped iLCP garner global media, build an online community, and enhance its brand to grow support for its Rapid Assessment Visual Expedition (RAVE) that communicated the environmental threats facing the Great Bear Rainforest in British Columbia, Canada.
Result
Praecere’s strategy secured the largest television and online placements iLCP ever received, reinforcing the benefits and value to current and prospective iLCP members, affiliates, and supporters. The coverage included numerous feature stories on CTV (Canada’s largest private broadcaster), BBC, Huffington Post, Vancouver’s Georgia Straight (Canada’s largest urban weekly), and The Tyee (British Columbia’s leading alternative online daily). ABC’s World News and Nightline, and National Geographic, ran features as well.
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