Case Study: Edgeworth Economics

Approach

Praecere conducted market research that revealed an opening for aggressive social media strategies to give Edgeworth strong distinction within the economic consulting industry, and to connect with journalists, bloggers, analysts, and more. Combined with a broad media outreach plan, Edgeworth stood poised to benefit from this mix of traditional and social media outreach.

Result

Within a few weeks Praecere began securing a series of media placements in local and regional media, trade press, global wire services, and top national newspapers. Praecere did this by precisely pitching the core economic expertise of Edgeworth principals and also promoting the firm’s many accomplishments to interested audiences.

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