Thought Leadership Archive
Which Is More “Dumb” – the Regulation, or the Effort to Repeal It?
January 25th, 2011
As promised in our last post, we now turn our PR analysis on President Obama’s recent declaration to dump “dumb” regulations from our federal codes. Such calls to cut cumbersome …
Read MoreMy choice, My message, My PR
January 10th, 2011
Just how much can a re-branding go to improving public perception? Get your notebook out as we’re going to school… An issue really heating up in Congress is the debate …
Read MoreYour Crisis Is My Crisis Too: The Tale of Brands and Microfinance
January 5th, 2011
A big part of PR is brand and association. When we say “computer companies” you might say Apple or Dell… we say “Wall Street” you say Goldman Sachs…. you get …
Read MoreRemember that Amazing Tweet? Of Course You Didn’t…
December 29th, 2010
In the most recent issue of Wired, Clive Thompson offers a smart analysis on how long-form content is superior to much-hyped online buzz communications. To support his argument, he cites …
Read MoreWhat’s the Price of Social Media? If You Have to Ask…
December 10th, 2010
As much as social media gets hyped as the ongoing, forever-happily-ever-after next big thing, this blog has soul-searched and been willing to criticize the grandeur often associated with the relevant …
Read More5 Tips to Keep Your Public Affairs Issues Up-Front
November 1st, 2010
The last days before the mid-term Election Day have given us a media flood on terrorist attacks, gripes about government spending, the rise of third parties, massive rallies, not so …
Read MoreThe Next Hub of Innovation Is … Chattanooga?
September 14th, 2010
Bravo to Chattanooga! (Disclaimer: our president graduated from Vanderbilt, so the Blog Aesthetic has a soft spot for Tennessee!) The city, famous for … er, take your pick, now has …
Read MoreDon’t “Censor” Your Call to Action
September 7th, 2010
In the wake of Craigslist “censoring” its adult services section, commentators and the media continue to read the tea leaves rather aggressively, trying to divine what exactly are the site’s …
Read MorePraecere Press Release on International League of Conservation Photographers
August 24th, 2010
Read the latest Praecere press release about our work on behalf of the International League of Conservation Photographers. (click here for press release) iLCP-Praecere PR 8-24-10
Read MoreResearch, Polling, Stakeholders, Strategy, Execution vs … A Simple Message
August 20th, 2010
The best publicists understand that full-fledged PR campaigns require significant effort and diligence – even stage-management, like a Hollywood blockbuster (more on that below). When we hear excellent quotes, great …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.