Small Business Marketing Archive
The Power of Handwritten Notes
April 12th, 2011
So your business is doing well with PR techniques. Your PR director, in no particular order, has: • Followed tweets carefully and responded to inquiries. • Cultivated and engaged Facebook …
Read MoreGuest Blogging Today at Lendio.com
April 5th, 2011
Babak Zafarnia is featured as a guest blogger today at Lendio.com: www.lendio.com/blog/brand-early-and-brand-often-cause-youll-need-to/ The article discusses branding for start-ups, and why it’s every bit as important as securing that first loan. …
Read MoreInspirational Bacon
March 8th, 2011
What is the other white meat? The National Pork Board has made sure America’s known the answer since 1987. But now the NPB has come up with a new slogan: …
Read MoreExtremely Basic Small Business Social Media Marketing Tips You Should Be Doing
March 1st, 2011
Think about when you last needed recommendations for a dentist, dry cleaner, florist, mechanic, plumber… ah, you get the point. If you’re all 2.0 and everything, we’ll guess you went …
Read MoreThe Social Bite at the Apple
February 15th, 2011
Ever heard of a vicious circle? It’s not the kind of routine that appeals to a business, particularly one seeking publicity. We get smiles, instead, by thinking about “social cycles” …
Read MoreHow to “Socialize” a Focus Group
February 14th, 2011
… and no, we don’t mean funding an interactive marketing campaign with a government bailout! Ford Motor Company’s newest marketing campaign for the Explorer model has gotten a major kick-start …
Read MoreRestaurant PR 101: Know Your City!
October 20th, 2010
In seeking business publicity, restaurant owners can get decent traction in announcing a new opening or similar event. Sometimes, though, owners want restaurant public relations to go to the next …
Read MoreDC PR Firm Dispatch: The Secret to the Best Public Relations Campaigns
October 4th, 2010
Lots of do-it-yourself PR plans give basic advice as to identifying stakeholders, using social media, how to pitch reporters, measuring results, and so forth. These are all key tactics when …
Read MorePR Basics for E-Commerce Sites
August 3rd, 2010
From time to time, the Blog Aesthetic spotlights different industries and offers discussion and insight on relevant public relations trends and strategies. In this posting, we examine the next phase …
Read MoreSocial Media Musts for Travel Businesses and Destinations
July 27th, 2010
Amazing what a difference a few months make! After getting beat up the last several quarters, major airlines are posting big profit gains. Of course, much of this comes from …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.