Reputation Management Archive
Praecere in the News
August 27th, 2012
A year ago we posted a brief analysis on crisis PR and crisis management for Lance Armstrong and LIVESTRONG, all stemming from the growing media coverage of doping allegations. Last …
Read MoreHow to Avoid Bad Publicity
August 13th, 2012
The funny thing about PR is that in many ways, it can be a curse if you don’t plan for it carefully. Think of the common cliché: “Be careful what …
Read MoreHow to respond to Negative Tweets…
August 6th, 2012
… and online comments, Facebook critics, and more. Yes, there’s actually a fairly simple solution that, in most cases, not only defuses the angriest ranters, but also adds humor to …
Read MoreHARO Isn’t Just Good for PR Leads…
July 2nd, 2012
If you’re reading this and are a PR pro, it’s a good bet you use (nay, scour!) HARO emails daily. For the uninitiated, HARO, or Help A Reporter Out, is …
Read MoreWhat Took Anna Wintour So Long?
June 11th, 2012
Over a year ago, this blog gave a detailed summary of the gross PR blunder committed by Vogue Magazine in its positive puff piece on Syria First Lady Asma al-Asaad. …
Read MoreBad Claims Will Always Make for Bad Headlines
June 5th, 2012
“Just because you’re promoting a worthy cause doesn’t justify distorting the truth.” That’s the first – and probably most damning – sentence in a Washington Post article about how nonprofit …
Read MoreHead-In-The-Sand PR Apparently Is Trending
May 11th, 2012
With the volumes of resources, insights, and an entire industry built around crisis management, it’s amazing that even the biggest names in the news still fail to heed the basics. …
Read MoreControlling the Schock of Bad PR
May 4th, 2012
Here’s a simple crisis PR and media training principle to follow when responding to media inquiries: every answer must avoid attracting further inquiries. Right now, Congressman Aaron Schock’s re-election campaign …
Read MoreHere’s Why PR Pros Detest Wikipedia
April 25th, 2012
You may have seen a recent study that found 60% of Wikipedia entries about organizations contained factual errors. Imagine a newspaper or other media outlet that regularly ran corrections for …
Read MoreHow Manipulated Would You Like Your Web Today?
April 11th, 2012
Stayed at a hotel recently? Paid for internet access? Yep, it’s a pretty rough world out there. In fact, having recently attended a conference in New Zealand, we had to …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.