Public Relations Tips Archive
How to Avoid Bad Publicity
August 13th, 2012
The funny thing about PR is that in many ways, it can be a curse if you don’t plan for it carefully. Think of the common cliché: “Be careful what …
Read MoreHow to respond to Negative Tweets…
August 6th, 2012
… and online comments, Facebook critics, and more. Yes, there’s actually a fairly simple solution that, in most cases, not only defuses the angriest ranters, but also adds humor to …
Read MoreHow Do Your Customers Contact You?
July 17th, 2012
If you run a business and you maintain a website, you do realize the way customers determine how to contact you is a function of your PR efforts… right? Consider …
Read MoreHARO Isn’t Just Good for PR Leads…
July 2nd, 2012
If you’re reading this and are a PR pro, it’s a good bet you use (nay, scour!) HARO emails daily. For the uninitiated, HARO, or Help A Reporter Out, is …
Read MoreGuest Post on MrMediaTraining.com
May 22nd, 2012
We’re honored to have a guest post on one of the top PR industry blogs out there, mrmediatraining.com, run by Brad Phillips of Phillips Media Relations. If the name of …
Read MoreControlling the Schock of Bad PR
May 4th, 2012
Here’s a simple crisis PR and media training principle to follow when responding to media inquiries: every answer must avoid attracting further inquiries. Right now, Congressman Aaron Schock’s re-election campaign …
Read More4 PR Lessons From Elvis Presley
April 18th, 2012
Music is a leader of the high art of communication, so no doubt we in the PR world can learn from that industry’s best practices. And when it comes to …
Read MoreLessons From the Credit Card Hack
April 2nd, 2012
A lesson in consumer public relations… You probably heard last week about the massive credit card data breach at Global Payments, Inc., affecting potentially 10 million customers. Data leaks are …
Read MoreHere Are Headlines for Future Invisible Children Campaigns
March 15th, 2012
Much has been said about the questionable tactics of Invisible Children, the advocacy group whose video on Joseph Kony’s Lords Resistance Army dominated the news cycle recently. While some lauded …
Read More5 Signs Your Company Will Avoid a PR Crisis
March 1st, 2012
Our last post discussed five signs that your company will face a PR crisis. Let’s turn lemons into lemonade, and share five signs that your company will instead avoid a …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.