Public Relations Strategy Archive
9 + 9 + 9 = Ineffective Crisis Management
November 1st, 2011
With Herman Cain, the (d)evolution of his campaign’s response to sexual harassment allegations has marked a total failure on basic crisis public relations principles. Here’s a rundown of all the mistakes …
Read MoreDaily Deal: Half-Off Crisis PR
October 18th, 2011
When a damning news story appears about a major company, chances are other big players are involved. In crisis PR, a fundamental element is knowing who your client’s business partners …
Read MoreThe Shaggy Defense Won’t Work for Kenyon Martin
October 11th, 2011
Has it really come to this? NBA Commissioner David Stern announced that the first two weeks of the season will be canceled. We, of course, look at this move in …
Read MoreMile-High Crisis PR!
October 7th, 2011
What is it with Southwest Airlines? For some reason, the carrier seems to get caught in a regular media firestorm by kicking off high-profile passengers from their airplanes. The latest …
Read MorePR and the Buffett Rule, Part I
September 21st, 2011
Our last blog post discussed the decidedly poor website brand President Obama’s 2012 campaign created to combat political attacks. Since then, Obama announced his latest push to reduce the deficit, …
Read MoreQuickly: What Does “Attack Watch” Mean to You?
September 15th, 2011
Say there’s a website called “Attack Watch” – what comes to mind immediately? Do you think it’s: (A) The latest in a Tom Clancy-sponsored series of video games; (B) A …
Read MoreGood PR Can Help Prevent a Lawsuit
September 1st, 2011
Ah, good old PR… whipping boy and enfant terrible all in one. Our industry was recently ranked tenth in terms of being least respected. Of course, the preferred spin is …
Read MoreFour Social Media Lessons for Washington Metro Transit
July 18th, 2011
Kudos to the Washington Metropolitan Area Transit Authority (a.k.a. “Metro” to the locals) for recognizing the tremendous need for a smarter social media strategy. The Washington Post reports today that …
Read MoreChecking in for Hotel Crisis Management
June 30th, 2011
This week tragedy unfolded at the Intercontinental Hotel in Kabul as terrorists attacked the site, leading to a deadly battle. The hotel is considered to be in a relatively safe …
Read MoreThe Top Mistake in Media Training
June 27th, 2011
Ever wonder what’s the biggest mistake when it comes to interview preparation and media training? Failing to do any media training in the first place. Though it seems counter-intuitive, we’ve …
Read MoreAbout Praecere
Praecere Interactive provides social media and PR strategies. No matter your publicity needs, Praecere will give you the best solution to move forward.